Guides
Guides and design tips: practical knowledge for your brand identity
Here you will find honest answers to questions I am asked again and again in my day-to-day work: How much does a logo cost? How does a project work? How do I set up print files correctly? Plus design tips on logos, corporate design, web design, print media and digital communication.
Related services on this website: logo design and corporate design, web design and SEO, print media and digital media.

How much does a vehicle wrap cost? Costs, process and tips for company vehicles
What the costs of vehicle graphics depend on and how the project works.

Practice website: what do doctors need to consider?
Content, appointment booking, accessibility and legal matters: the key points for a medical practice website.

How do I set up print files correctly? A prepress checklist
Bleed, resolution, CMYK, PDF/X: how to get your printed materials to the print shop without follow-up questions.

What does a corporate design include and what does a small business really need?
Logo, colours, fonts, imagery: the building blocks of a consistent brand identity.

How does logo design work? Getting a logo designed in 5 steps
From briefing to file handover: how a graphic designer creates a logo.

How much does a logo cost? Prices and an honest assessment from a graphic designer
Which factors determine the price of a logo and what you should look out for in a quote.
ChatGPT Ads in Austria: costs, process and requirements
ChatGPT Ads in Austria: how costs, targeting, requirements and performance measurement work – clearly explained for businesses and SMEs.

New year check: how do I get my brand identity in shape in 7 steps?
A new business year is like a fresh chapter in a book full of possibilities. It offers the opportunity to set new goals, put fresh ideas into practice and set your business on course for success….

Colour psychology in design: how do colours affect customers?
Colour psychology is a powerful tool in graphic design. The right choice of colour can strengthen your brand, increase customer loyalty and ultimately contribute to the success of your business.

Typography in design: which 6 rules have an immediate effect?
Typography is one of the most powerful design elements in graphic design. It can reinforce messages, evoke emotions and give your projects a unique identity…