In short: A good practice website shows opening hours, public health insurance or private doctor status, directions and contact details straight away, works on smartphones, is low-barrier and legally complete (legal notice, privacy policy, requirements of the Medical Association). Online appointment booking saves the team a lot of phone calls. The website is most effective when it visually matches the practice sign and print media.
I have been working for medical practices in Vienna for years, including Zahnärzte am Stadtpark and Smile Aesthetics, and I designed an information book for the Vienna Medical Association. The following points come up in almost every project.
What belongs on every practice website?
- Opening hours, address and directions, quickly accessible on every page
- Public health insurance contracts or private doctor status, clearly stated
- Services in plain language, without jargon
- Team with photos and qualifications
- Holiday closures and cover arrangements
- Phone, email and online appointments
What do patients look for on a practice website?
Anyone looking for a practice usually wants to know three things: opening hours, phone number and whether the practice accepts patients with public health insurance. This information belongs right at the top, not at the bottom of the home page.
Is online appointment booking worth it?
Many patients now expect to be able to book appointments online. What matters is a privacy-compliant solution with a data processing agreement that is easy to use on a smartphone and visually matches the website.
Does a practice website have to be accessible?
Large fonts, strong contrasts, clear navigation and alt texts for images help everyone, especially older people. Since the Accessibility Act came into force, the topic has also become more important legally. Check in each individual case whether your practice is affected.
Why does a practice website have to work on smartphones?
Most visits come from smartphones. Phone number and address must be usable with a single tap, and the site has to load quickly.
What legal requirements apply to a practice website?
A legal notice in accordance with the E-Commerce Act and the Media Act, chamber membership, a complete privacy policy and a cookie banner as soon as statistics or marketing services are running. Content must comply with the Medical Association's requirements for factual information. If in doubt, clarify the details with your chamber or a legal adviser.
Why is a consistent practice identity worthwhile?
Website, practice sign, appointment cards and leaflets should match. Patients who recognise the sign on the door from what they saw online feel more at ease even before their appointment begins.
Find out more at Web design in Vienna and Logo design and corporate design.
For private doctors: I offer a package at a fixed price of €1,900 net – all texts included, so you don't have to write anything yourself. Online within 2 weeks of the briefing, provided feedback comes back promptly. View package →
Frequently asked questions about practice websites
How long does a practice website take?
Usually four to eight weeks. What matters most is how quickly texts and photos are available. If I write the texts and feedback comes back promptly, your website can be online in two weeks.
Can I maintain the website myself?
Yes. With WordPress, you can change opening hours or holiday notices yourself. Training is included.
About the author: Martin Wetzel
Graphic and web designer with over 19 years of experience and more than 900 completed projects for companies, medical practices and self-employed professionals. Focus areas: logo and corporate design, web design, SEO and GEO, print and sign making. More about me
Last updated: October 2026
Are you planning a new website for your practice? Write to me or book a free initial consultation directly.