{"id":7457,"date":"2023-11-06T09:22:38","date_gmt":"2023-11-06T09:22:38","guid":{"rendered":"https:\/\/martinwetzeldesign.at\/?p=7457"},"modified":"2026-10-13T22:17:35","modified_gmt":"2026-10-13T22:17:35","slug":"farbpsychologie-im-design","status":"publish","type":"post","link":"https:\/\/martinwetzeldesign.at\/en\/design-tipp-des-monats\/farbpsychologie-im-design\/","title":{"rendered":"Colour psychology in design: how do colours affect customers?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7457\" class=\"elementor elementor-7457\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b3021d elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"9b3021d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f88c40\" data-id=\"4f88c40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a62bbdb elementor-widget__width-inherit elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a62bbdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-566e968 elementor-widget elementor-widget-spacer\" data-id=\"566e968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcbe81c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"bcbe81c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de457e4\" data-id=\"de457e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c384c6 elementor-widget elementor-widget-image\" data-id=\"7c384c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/11\/Pantonefaecher-1024x683.jpg\" class=\"attachment-large size-large wp-image-7460\" alt=\"Pantonef\u00e4cher als Designreferenz von Martin Wetzel Design\" srcset=\"https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/11\/Pantonefaecher-1024x683.jpg 1024w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/11\/Pantonefaecher-600x400.jpg 600w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/11\/Pantonefaecher-300x200.jpg 300w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/11\/Pantonefaecher-768x512.jpg 768w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/11\/Pantonefaecher-1536x1024.jpg 1536w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/11\/Pantonefaecher-2048x1366.jpg 2048w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/11\/Pantonefaecher-500x333.jpg 500w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/11\/Pantonefaecher-800x533.jpg 800w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/11\/Pantonefaecher-1280x854.jpg 1280w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/11\/Pantonefaecher-1920x1280.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a808f elementor-widget elementor-widget-heading\" data-id=\"80a808f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Colour psychology in design: how do colours affect customers?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf31701 elementor-widget elementor-widget-heading\" data-id=\"cf31701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">6 November 2023<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83c5f38 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"83c5f38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-247af5e\" data-id=\"247af5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e77eac7 elementor-widget elementor-widget-spacer\" data-id=\"e77eac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d6bbf elementor-widget elementor-widget-text-editor\" data-id=\"b2d6bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mwd-kurz\" style=\"border-left:5px solid #ffff00;background:#2b2b2b;color:#fff;padding:18px 22px;margin:0 0 28px;border-radius:6px;line-height:1.6\"><strong>In short:<\/strong> Colours evoke associations: blue stands for trust, green for nature and health, red for energy and urgency, yellow for attention. However, the effect depends heavily on industry, culture and combination. More important than the \u201cright\u201d colour is that you stand out from your competitors and use your colours consistently.<\/p>\n<p>Colour psychology is often overrated. There is no colour that automatically sells more. What does exist are learned associations, which you can deliberately use or deliberately break.<\/p>\n<h2>What do colours trigger in customers?<\/h2>\n<h3>Blue<\/h3>\n<p>Trust, calm, competence. That is why banks, IT companies and many medical practices rely on blue. The downside: in these industries, blue is so widespread that it hardly makes you stand out.<\/p>\n<h3>Green<\/h3>\n<p>Nature, health, sustainability. Good for organic products, horticulture or pharmacies. Depending on the shade, green looks fresh or bureaucratic.<\/p>\n<h3>Red<\/h3>\n<p>Energy, passion, urgency. Ideal for promotions and call-to-action buttons, but quickly aggressive across large areas.<\/p>\n<h3>Yellow<\/h3>\n<p>Attention and optimism. Yellow is the most eye-catching colour on the street, which is one reason I use it for my own brand. Yellow needs strong contrast; yellow text on white is barely legible.<\/p>\n<h3>Black<\/h3>\n<p>Elegance, quality, clarity. Works well for fashion, photography and premium products, as in my earlier work for <a href=\"https:\/\/martinwetzeldesign.at\/en\/portfolio\/anzeigendesign-tommy-hilfiger\/\">Tommy Hilfiger<\/a> or <a href=\"https:\/\/martinwetzeldesign.at\/en\/portfolio\/plakatdesign-dkny\/\">DKNY<\/a>.<\/p>\n<h2>Which colour rules work in practice?<\/h2>\n<ul><li><strong>Stand out instead of imitating:<\/strong> Look at which colours your three biggest competitors use, and deliberately choose something different.<\/li><li><strong>One main colour, few accents:<\/strong> One colour carries the brand, two or three others complement it. Any more dilutes recognition.<\/li><li><strong>Check the contrast:<\/strong> Beautiful colours that are hard to read cost you customers. For websites, there are clear contrast requirements for accessibility.<\/li><\/ul>\n<h2>Why do colour and copy belong together?<\/h2>\n<p>Colours guide the eye, words persuade. For projects where impact and language work closely together, I like to collaborate with specialist copywriting partners such as <a href=\"https:\/\/kirschwerk.com\" target=\"_blank\" rel=\"noopener\">Kirschwerk<\/a> .<\/p>\n<h2>How do you turn a gut feeling into a colour system?<\/h2>\n<p>In a <a href=\"https:\/\/martinwetzeldesign.at\/en\/logodesign-corporatedesign\/\">Corporate Design<\/a> , I define the colours with exact values for print and screen. For the <a href=\"https:\/\/martinwetzeldesign.at\/en\/portfolio\/zahnaerzte-am-stadtpark-cd-manual\/\">CD manual for Zahn\u00e4rzte am Stadtpark<\/a> , this ensures that folders, signage and website all strike the same tone.<\/p>\n<p class=\"mwd-kurz\" style=\"border-left:5px solid #ffff00;background:#2b2b2b;color:#fff;padding:18px 22px;margin:0 0 28px;border-radius:6px;line-height:1.6\">Would you like to know which colours suit your business? <a href=\"https:\/\/martinwetzeldesign.at\/en\/kontakt\/\">Write to me or book a free initial consultation directly<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d88a7 elementor-widget elementor-widget-html\" data-id=\"80d88a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mwd-autor\" style=\"display:flex;gap:18px;align-items:center;border:1px solid #e3e3e3;border-left:6px solid #FFFF00;border-radius:12px;padding:20px 24px;margin:40px 0 28px;background:#fafafa\"><div><p style=\"margin:0 0 4px;font-weight:700\">About the author: Martin Wetzel<\/p><p style=\"margin:0\">Graphic and web designer with over 19 years of experience and more than 900 completed projects for companies, medical practices and self-employed professionals. Focus areas: logo and corporate design, web design, SEO and GEO, print and sign making. <a href=\"\/en\/ueber-martin-wetzel\/\">More about me<\/a><\/p><p style=\"margin:6px 0 0;font-size:.9em;opacity:.75\">Last updated: October 2026<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f137d42 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f137d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4215de elementor-widget elementor-widget-spacer\" data-id=\"d4215de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-535ee6e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"535ee6e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75aa790\" data-id=\"75aa790\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9068f34 elementor-widget elementor-widget-heading\" data-id=\"9068f34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Share this post \u00bb<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b123955\" data-id=\"b123955\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8b9a47 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"d8b9a47\" data-element_type=\"widget\" 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The right choice of colour can strengthen your brand, increase customer loyalty and ultimately contribute to the success of your business.<\/p>","protected":false},"author":2,"featured_media":7460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[88],"tags":[],"class_list":["post-7457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-tipp-des-monats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Farbpsychologie: Wie wirken Farben auf Kunden? | MWD<\/title>\n<meta name=\"description\" content=\"Was Blau, Gr\u00fcn, Rot, Gelb und Schwarz bei Kunden ausl\u00f6sen und wie aus dem Bauchgef\u00fchl ein Farbsystem f\u00fcr Ihre Marke wird. 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