{"id":6890,"date":"2023-10-02T16:41:13","date_gmt":"2023-10-02T16:41:13","guid":{"rendered":"https:\/\/martinwetzeldesign.at\/?p=6890"},"modified":"2026-10-13T22:17:33","modified_gmt":"2026-10-13T22:17:33","slug":"die-macht-der-typografie","status":"publish","type":"post","link":"https:\/\/martinwetzeldesign.at\/en\/design-tipp-des-monats\/die-macht-der-typografie\/","title":{"rendered":"Typography in design: which 6 rules have an immediate effect?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6890\" class=\"elementor elementor-6890\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b21077c elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"b21077c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e547c7\" data-id=\"3e547c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1cb3e3 elementor-widget__width-inherit elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e1cb3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a31f8 elementor-widget elementor-widget-spacer\" data-id=\"e1a31f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae1a199 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"ae1a199\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bf5d55\" data-id=\"9bf5d55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c08945e elementor-widget elementor-widget-image\" data-id=\"c08945e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/10\/Typografie-1024x768.jpg\" class=\"attachment-large size-large wp-image-6908\" alt=\"Typografie als Designreferenz von Martin Wetzel Design\" srcset=\"https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/10\/Typografie-1024x768.jpg 1024w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/10\/Typografie-600x450.jpg 600w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/10\/Typografie-300x225.jpg 300w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/10\/Typografie-768x576.jpg 768w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/10\/Typografie-500x375.jpg 500w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/10\/Typografie-800x600.jpg 800w, https:\/\/martinwetzeldesign.at\/wp-content\/uploads\/2023\/10\/Typografie.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db2bafc elementor-widget elementor-widget-heading\" data-id=\"db2bafc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Typography in design: which 6 rules have an immediate effect?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7d248 elementor-widget elementor-widget-heading\" data-id=\"7f7d248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2 October 2023<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77d4e45 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"77d4e45\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1db38c0\" data-id=\"1db38c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32e062b elementor-widget elementor-widget-spacer\" data-id=\"32e062b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a42561e elementor-widget elementor-widget-text-editor\" data-id=\"a42561e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mwd-kurz\" style=\"border-left:5px solid #ffff00;background:#2b2b2b;color:#fff;padding:18px 22px;margin:0 0 28px;border-radius:6px;line-height:1.6\"><strong>In short:<\/strong> Good typography means: no more than two typefaces, a clear hierarchy between headline and body text, enough line spacing, sufficient contrast and the same rules across all media. Your choice of typeface shapes whether a business comes across as reputable, modern or personal, even before anyone reads the text.<\/p>\n<p>Type is the design element that makes the biggest difference in almost every project and is most often underestimated. I apply the following rules in every project, from <a href=\"https:\/\/martinwetzeldesign.at\/en\/portfolio\/wohnbau-2023-magazin-satz-gestaltung\/\">magazine typesetting<\/a> to business cards.<\/p>\n<h2>1. Choose a typeface that suits the message<\/h2>\n<p>Serif typefaces look traditional and reputable, sans-serif typefaces modern and clear, script typefaces personal. A law firm such as <a href=\"https:\/\/martinwetzeldesign.at\/en\/portfolio\/logodesign-huber-rechtsanwaelte-gmbh\/\">Huber Rechtsanw\u00e4lte<\/a> calls for a different typeface than a festival poster such as <a href=\"https:\/\/martinwetzeldesign.at\/en\/portfolio\/plakatdesign-rockstock-festival\/\">Rockstock<\/a>.<\/p>\n<h2>2. Legibility before originality<\/h2>\n<p>Body text on screen needs at least 16 pixels, in print 9 to 11 points depending on the typeface. Line spacing is ideally 1.4 to 1.6 times the font size. Light grey text on a white background looks elegant but is hard to read for many people.<\/p>\n<h2>3. No more than two typefaces<\/h2>\n<p>One typeface for headlines, one for body text. Any more looks restless. With different weights (Light, Regular, Bold) of one family, you get enough variety.<\/p>\n<h2>4. Clear hierarchy<\/h2>\n<p>Headline, subheading and body text must differ clearly, through size, weight or colour. People who skim a page only read the headlines. These should make sense on their own.<\/p>\n<h2>5. The same rules everywhere<\/h2>\n<p>Website, folder, presentation and social media use the same typefaces and size ratios. Check the licence while you are at it: not every desktop font may be used on a website. I recommend embedding web fonts locally rather than via Google servers, as this is more privacy-friendly.<\/p>\n<h2>6. White space is not wasted space<\/h2>\n<p>Spacing between paragraphs and around headlines lets text breathe. A crammed layout does not get read.<\/p>\n<h2>How can I test the typography of my brand presence myself?<\/h2>\n<ul><li>Can you identify the key message within three seconds?<\/li><li>Can the text be read on a smartphone without zooming?<\/li><li>Count the typefaces: more than two?<\/li><li>Does your folder look like your website?<\/li><\/ul>\n<p>Typography is part of every <a href=\"https:\/\/martinwetzeldesign.at\/en\/logodesign-corporatedesign\/\">corporate design<\/a>. Once you define your typefaces, you save time on every print item and every web page.<\/p>\n<p class=\"mwd-kurz\" style=\"border-left:5px solid #ffff00;background:#2b2b2b;color:#fff;padding:18px 22px;margin:0 0 28px;border-radius:6px;line-height:1.6\">Would you like to tidy up the typography of your materials? <a href=\"https:\/\/martinwetzeldesign.at\/en\/kontakt\/\">Write to me or book a free initial consultation directly<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178159f elementor-widget elementor-widget-html\" data-id=\"178159f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mwd-autor\" style=\"display:flex;gap:18px;align-items:center;border:1px solid #e3e3e3;border-left:6px solid #FFFF00;border-radius:12px;padding:20px 24px;margin:40px 0 28px;background:#fafafa\"><div><p style=\"margin:0 0 4px;font-weight:700\">About the author: Martin Wetzel<\/p><p style=\"margin:0\">Graphic and web designer with over 19 years of experience and more than 900 completed projects for companies, medical practices and self-employed professionals. Focus areas: logo and corporate design, web design, SEO and GEO, print and sign making. <a href=\"\/en\/ueber-martin-wetzel\/\">More about me<\/a><\/p><p style=\"margin:6px 0 0;font-size:.9em;opacity:.75\">Last updated: October 2026<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8afd78 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e8afd78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302cf01 elementor-widget elementor-widget-spacer\" data-id=\"302cf01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-85a338b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"85a338b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d823104\" data-id=\"d823104\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15bf09a elementor-widget elementor-widget-heading\" data-id=\"15bf09a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Share this post \u00bb<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c8beb58\" data-id=\"c8beb58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19e91c3 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"19e91c3\" data-element_type=\"widget\" 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25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span 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It can reinforce messages, evoke emotions and give your projects a unique identity&#8230;<\/p>","protected":false},"author":2,"featured_media":6908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[88],"tags":[],"class_list":["post-6890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-tipp-des-monats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Typografie im Design: 6 Regeln, die wirken | MWD<\/title>\n<meta name=\"description\" content=\"Welche Schrift passt zur Botschaft, wie viele Schriften sind sinnvoll und warum Wei\u00dfraum z\u00e4hlt: sechs Typografie-Regeln mit schnellem Selbsttest.\" \/>\n<meta name=\"robots\" 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